农业休闲文化是在农业生产出一定物质资料的基础上，为不断满足文化创造、文化欣赏、文化建构等多种休闲需要而发生和发展休闲活动实践过程中所创造出的物质财富和精神财富总和，其内涵丰富，种类多样，含农业休闲物质文化、农业休闲智能文化、农业休闲景观三种基本类型。原始社会母系氏族时期农业休闲文化便已开始出现，奴隶社会时期它在奴隶主与奴隶之间产生了两极分化，春秋战国时期变得考究，秦汉以后日趋丰富多彩，唐宋至明清日益普及，当今社会农业休闲文化发展步入高级阶段。农业休闲文化具有季节性、祭祀性、传承性、民俗性、集体性、竞技性、娱乐性等价值特征。 农业休闲文化与乡村旅游密不可分，是乡村旅游开发的重要资源。乡村旅游的发展是开发农业休闲文化的动因，农业休闲文化是乡村旅游开发的表现载体，农业休闲文化和乡村旅游相结合可产生叠加效益。目前，乡村旅游在全国各地正呈现出欣欣向荣的景象，但在其蓬勃发展的同时也应深刻认识到，现阶段乡村旅游的开发，因对农业休闲文化资源开发与利用不足，引发了一系列次生问题，如行业竞争激烈、个性特色不足、无核心竞争力、受季节影响等，基于农业休闲文化资源开发乡村旅游的势在必行。 乡村旅游地开发农业休闲文化资源需将农业休闲文化开发与乡村旅游地总体开发相结合、观赏性与体验性相结合、独特性和多样性相结合、经济效益与社会效益相结合，在以上原则的指导下，不断发掘农业休闲文化资源本身的内涵，结合乡村旅游地发掘农业休闲文化的内涵，分析乡村旅游地农业休闲文化资源的开发条件，提炼农业休闲文化项目主题，设计农业休闲文化体验项目，营造体验农业休闲文化的氛围，开发适销对路的农业休闲文化纪念品，宣传推广农业休闲文化产品。 文章以“基于击壤活动的蒋坝生态农业园开发”为案例，具体分析基于农业休闲文化资源的乡村旅游开发。击壤农业休闲活动是农业休闲文化的一个表现单体，是源于帝尧时代的野老之戏，经历了汉魏、两晋南北朝、唐宋明清时代一直流传至今。蒋坝生态农业园开发击壤活动具有一定的地缘优势和市场可行性，并且蒋坝生态农业园中的田园风情体验区可以为击壤活动提供开发空间。蒋坝生态农业园开发击壤活动时将主题定位为“蒋坝击壤活动体验节”，设置了击壤展览室，在击壤活动体验区块推出击壤宴、建设作壤坊、举办击壤运动会、设计击壤升级游线，景观设计彰显击壤文化符号，开发击壤纪念品，同时采取一系列措施宣传推广蒋坝生态农业园的击壤体验产品。

Agriculture leisure culture is the combination of material wealth and spiritual wealth based on certain agriculture goods. It is created in the practice process of producing and developing leisure activities in order to meet leisure needs such as the cultural creation, cultural appreciation and cultural construction. Agriculture leisure culture has three basic types, including agriculture leisure material culture, agriculture leisure spiritual culture and agriculture leisure landscape culture. It originated from the primitive society in the period of matriclan. Two opposing extremes came about in agriculture leisure culture between slave owners and slaves in the period of slave society. From the Spring and Autumn Period and Warring States Period the agriculture leisure culture became exquisite, which was richer and more colorful after Qin and Han dynasties. It became more and more popular from Tang and Song dynasties to Ming and Qing dynasties. Nowadays the agriculture leisure culture is stepping into the advanced stage. And it shows different valued characteristics, which are seasonality, sacrifice, inheritage, tradition, communality, competition, entertainment and etc. Agriculture leisure culture and agricultral tourism has a good relationship. In another word, the latter is the motivation to exploit agriculture leisure culture, which is manifestation of developing agricultral tourism. Their combination contributes to double efficiency. Nowadays the agricultral tourism is developing rapidly in our country. But we must realize that there are still a series of problems due to lack of agriculture leisure culture resources in the agricultral tourism exploitation, such as the cruel competition, absence of unique feature, lack of core competition, seasonality and etc. Therefore, the agricultral tourism should be exploited based on the agriculture leisure culture resources. In order to exploit agriculture leisure culture resources, some combinations of principles are needed, which are good relationship between agriculture leisure culture and agricultral tourism destination plan, combination of unique characteristics and variety, and combination of economy and society and etc. With conductions of above principles, it is important to explore conceptions of agriculture leisure culture resources, and unite with agricultral tourism and agriculture leisure culture. And then development thoughts of exploiting agriculture leisure culture resources can be conceived by analyzing the developing conditions. There are several processes during exploiting agriculture leisure culture resources: to refine agriculture leisure culture project theme, to design agriculture leisure culture experience project, to create agriculture leisure culture experience atmosphere, to exploit agriculture leisure culture souvenir, and to publicize agriculture leisure culture products. In this paper, agricultral tourism exploitation is analyzed based on the agriculture leisure culture resources with one specific case of "Jiangba ecology agriculture garden exploitation based on Jirang activity". Jirang activity is a good example of agriculture leisure culture, and also a famous ancient game which derived from Yao and Shun period. Besides, it has seen quite a long history till present. With geographic advantage, market feasibility and provided large enough space, Jirang activity can be exploited in Jiangba ecology agriculture garden. The exploiting theme is "Jiangba experiencing festival of Jirang activity ". And different kinds of relevant projects can be conducted in Jiangba ecology agriculture garden for experiencing Jirang activity: to build a Jirang exhibition hall, to provide Jirang dinner, to construct Jirang workshop, to hold Jirang games, to design Jirang upgraded tour route, to create Jirang culture atmosphere, to develop Jirang souvenir, to popularize Jirang and etc.