国际创业对经济增长和发展至关重要，特别是在欠发达经济体国际创业是国际经济交往的重要形式之一。中国在全球的国际创业活动中处于非常活跃的状态，而汽车行业因其对国民经济的重要性在中国国际创业活动中是不可忽视的存在。近年来，中国自主品牌汽车企业迎来国际创业热潮，虽然中国汽车整车出口量成绩喜人，但与欧美等发达市场的汽车企业相比，中国自主品牌汽车企业国际化起步较晚，在国际创业的进程中仍然面临着一些问题。一方面，中国自主品牌汽车企业在登陆海外市场时，缺乏全球市场、品牌、技术和其他资源，陷入资源匮乏的困境；另一方面，在国外市场经营的中国企业会受到更严格的监管措施、更高的进入标准和更低的社会认可度。因此，鉴于资源优势的缺乏和市场起步较晚，中国自主品牌汽车企业识别和开发新的国际创业机会就显得尤为重要。

本文依照“问题提出-文献综述-案例描述与分析-研究结论”的研究路线，以中国自主品牌汽车企业国际创业面临双重困境为研究背景，通过纵向单案例分析和多事件分析与时序区间结合的方法，研究C公司的国际创业机会识别与开发历程。研究内容可以分为如下几个部分：第一、梳理了国际创业、机会识别与开发以及资源杠杆相关的文献，综述现有研究成果；第二、根据机会识别与开发的定义，对C公司国际创业历程进行阶段划分，通过分析各阶段内企业面临的内外部环境，描述C公司的海外市场嵌入情境以及采取的资源杠杆措施；第三、通过跨阶段的案例分析，总结企业国际创业机会来源及属性的变化规律；第四、基于资源杠杆理论，分析企业国际创业机会识别与开发的路径，总结相关影响因素，并构建理论模型。

本文得出了以下研究结论：第一、企业面临资源劣势时会首先嵌入利基市场，再逐步向成熟场域中心市场发展；第二、企业国际创业机会主要来源于市场、政策以及技术，且机会属性主要呈现“发现型—混合型—探索型”的变化规律；第三、在面临双重困境时，企业可以按照“模仿借用—适配联合—创新”这一资源杠杆行为路径开展国际创业活动，实现机会识别与开发，在获取价值的同时还可以获得效率优势；第四、企业家敏感性、社会关系网络、商业关系网络以及企业的动态能力是影响企业机会识别与开发的重要因素。

通过对C公司的案例分析，本文为中国自主品牌汽车企业国际创业机会识别与开发带来以下启示：第一、细分市场，避免直接竞争；第二、适配需求，降低创业风险；第三、稳步发展，攻克技术难关；第四、巧用资源，加速国际创业。

International entrepreneurship is vital to economic growth and development, especially in less developed economies. International entrepreneurship is one of the most important forms of international economic interaction. China plays a very active role in the global entrepreneurial activities, and the automobile industry can not be ignored in China's international entrepreneurial activities because of its importance to the national economy. In recent years, Chinese self-owned brand automobile enterprises began international entrepreneurial boom, although Chinese automobile export volume is good, but compared with the automobile enterprises in developed markets such as Europe and America, Our self-owned brand automobile enterprises staredt late, in the process of international starting up is still facing some problems. On the one hand, in the early stage of overseas entrepreneurship, Chinese self-branded automobile enterprises lack of global market resources, brands, proprietary technologies and other traditional monopoly resources, and they are in the predicament of resource shortage. On the other hand, enterprises will be subject to external constraints such as stricter regulatory policies, higher entry standards and lower social awareness in overseas markets. Therefore, in the context of lack of resources and late market start, it is particularly important for Chinese self-branded automobile enterprises to break through the situation and identify and develop new opportunities for international entrepreneurship.

In accordance with the research route of "problem proposal - literature review - case description and analysis - research conclusion", this paper takes the dual dilemma for the international entrepreneurship of Chinese self-owned automobile enterprises as the research background. This study can be divided into the following parts: First, a review of the literature on international entrepreneurship, opportunity identification and development, and resource leverage; Second, make the classification of Company C's international entrepreneurial journey based on the definition of opportunity identification and development. Analyse the internal and external environment faced by the company in each stage and describe Company C's market embedding situation and the resource leverage measures taken; Third, summarize the changing rules of sources and attributes of international entrepreneurial opportunities through cross-stage case analysis; Forth, based on the theory of resource leverage, this paper analyzes the path of international entrepreneurial opportunity identification and development, summarizes relevant influencing factors, and builds a theoretical model.

This paper draws the following conclusions: First, when faced with resource disadvantage, enterprises will first embed in niche markets, and then gradually develop into mature field center markets; Second, international entrepreneurial opportunities mainly come from the market, policies and technology, and the attributes of opportunities mainly show the change rule of "discovery-mixed - exploration";Third, in the face of the dual dilemma of market resources, enterprises can carry out international entrepreneurial activities according to the resource leverage behavior path of "imitative borrowing -- adaptation and joint innovation", realize opportunity identification and development, and obtain efficiency advantages while obtaining value; Forth, entrepreneur sensitivity, social relationship network, business relationship network and enterprise dynamic capability are important factors that affect enterprise opportunity identification and development.

Through the case analysis of C Company, the following enlightenment is brought for Chinese self-owned brand automobile enterprises: First, make segmentation of market to avoid direct competition; Second, meet the demand of local market to reduce the risk of entrepreneurship;Third, develop steadily and overcome technical difficulties; Forth, make good use of resources to accelerate international entrepreneurship.

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