近年来，产业链理论在农业经济中的广泛应用，有效的延伸了农业产业链链条，不再将农业局限于第一产业这样一个狭小的范围内，而将农产品加工业和流通业，甚至生态观光农业，原属于第二、三部门的产业，也纳入了农业产业链中。这对我国农业产业结构调整、吸引投资、增加农民收入、带动相关产业的发展等具有重要的意义。随着经济全球化和竞争日益国际化，越来越多的实践表明产业链管理是提高农产品国际竞争力的成功战略。 台州是我国著名的柑橘产区之一，也是我国柑橘发展的优势区域之一，在优质宽皮柑橘的生产上具有得天独厚的气候和资源优势。加入WTO后，台州柑橘产业将面临国内外两个市场的激烈竟争，提高台州柑橘产业的竞争力，是当务之急。柑橘产业面临的竞争也不只是单个企业的竞争，而是整个产业链的竞争。 台州柑橘产业链管理是农业产业链管理在柑橘产业中的具体应用，它将柑橘的生产、加工、储运与销售等环节连成一个有机整体，并对人、财、物以及信息与技术等要素流动进行组织、协调与控制，以促进柑橘产业链的整体收益最大化。有效的柑橘产业链管理有利于增加台州柑橘的附加值，提高台州柑橘产业的整体竞争力。 本文运用农业产业链管理理论、交易成本理论和产业结构优化理论，采用规范与实证研究、定性与定量分析相结合的方法对台州柑橘产业链的生产、加工、储运与销售这几个主要环节的结构、水平等现状进行了调查研究。研究发现，台州柑橘产业链中存在链条成员间缺乏有效的合作，产业链价值增值能力不强，信息网络建设不完善，物流技术落后等一系列问题；针对台州柑橘产业链存在的问题，提出了加强产业链成员合作能力，建立以市场为导向的产业联盟；加强产业链价值创新，提高产品附加值，增加产业效益；加大产业链信息网络建设，健全信息管理、流通体制，促进信息流动；加大柑橘鲜果物流技术研发投入，加强物流服务管理，降低产业链物流成本等促进台州柑橘产业链发展的对策建议。

The theory of industry chain has been applied widely in agriculture industry in recent year. It has effectively extended the agriculture industry chain, which has not limited the agriculture within the first industry. It has brought the agriculture processing, transportation and zoology sightseeing which belong to the second and the third industry into the agriculture industry chain. It is very vital for adjusting the agricultural structure, attracting the investment and promoting the development of interrelated industry and so on. With the economic globalization and the international competition, more and more practices indicate that industrial chain management will be a successful strategy to enhance the international competitiveness of agricultural products. Taizhou is one of the famous citrus productive regions, and also one of the citrus advances industrial areas in China. It has an advantaged climate and resource predominance for mandarine planting. After joining the WTO, the Taizhou citrus industry will operate in two markets --- the domestic market and the foreign market. There is an urgent need to enhance the competitiveness of the Taizhou citrus industry. The citrus industry faces competition at the level of a single enterprise and also at the level of the entire industrial chain. As a Practical application，the citrus chain management applies the agricultural chain management in the citrus industry. It unites the supply of citrus, processing, storing and marketing to be an organic integer. It organize, coordinate, and control the manpower, financial, material resources, information, technology and other elements in order to get the maximal benefit of citrus industry chain. The paper utilizes the theory of agriculture industry chain management, the theory of transaction cost and optimization of industry structure, analyzed the present situation on production, processing, storing and marketing of Taizhou citrus industry chain with canonical, empirical, qualitative and quantitative method. From the research, the author discovered four problems which are as follows. There is shortage of efficient cooperation between members of industry chain. The value increment ability of industry chain is not strong. The construction of information network has been faultiness. The technique of logistics has dropped behind. Basing on the analysis, the author drew the conclusion and put forward the corresponding countermeasures and suggestions such as strengthening the cooperation ability of industry chain to establish the industry coalition oriented the market, intensifying the value creation of industry chain to evaluate the added product value, constructing the information network of industry chain to accelerate the information flow, enhancing the logistics service management and reducing the logistics cost of industry chain.